In the media: How a Sydney start-up is changing the face of fast fashion

- As seen in EcoVoice, Australia's leading environmental e-magazine on 03 Nov 2020 -

Globally, the fashion industry is responsible for 9% of carbon emissions and 20% of all industrial water pollution, while the equivalent of one garbage truck of textiles gets dumped in a landfill every second.

These statistics are scary and depressing, but these impacts also highlight the need for substantial changes in the industry, addressing topics such as labor exploitation, biodiversity loss, environmental degradation and our own health.

“The other night, I sat around a table of mums, who enthusiastically shared their most recent bargains, from fast fashion giants like Kmart and Zara which put out anything between 16 to 24 collections per year. Obviously these women weren’t aware of the alarming climate impact of those brands, and I didn’t want to ruin the party by saying ‘Someone somewhere has to pay the price’”. Christina Miebach, Founder of Sydney start-up Indie & Isaac, took baby and toddler clothing into her own two hands – all while grappling with a global pandemic – and sent her new online retail business on a mission to turn parents into conscious consumers with a carefully curated collection of better, more sustainable alternatives for their children.

While organic and fair trade baby clothes seem to have gained some momentum over the past years, the global trajectory looks anything else but green. Apparel consumption is projected to rise by 63 per cent in the next ten years. This is concerning because as of today, only one per cent of all clothing produced globally gets recycled. So how do we solve our consumption conundrums? The answer is slow, circular fashion.

By choosing responsible fashion brands and wholesalers like Indie & Isaac who support labels that consider every touch point of their product’s life cycle, you drive positive change. From the sourcing of natural, rapidly-renewable fibers to ethical manufacturing and disposal options that see more fashion waste diverted from landfill, reducing your carbon footprint is critical for businesses but they can’t do it alone.

They need you to discover the power within you, that it is your choice of buying some brands and turning others down, or buying less and re-use, repair and up-cycle instead. You can cast a vote for the planet by investing in a fair transition towards a greener industry.

Indie & Isaac focuses on creating a village that keeps on giving. The labels they work with are conscious of waste and ethical labour practices, and second-hand items are an integral part of their slow fashion movement too. The business works by an “anti-fashion” calendar, meaning they do not take part in the intense seasonal calendar and dozens of collections the bigger fast fashion retailers push out each year. Instead, they release in small batches and focus on gender-neutral, durable pieces that can be passed on for many generations.

“The world has finally woken to the problem of plastic pollution, now fashion must come next. If you can remember to bring your own reusable cup, you can research a brand’s sustainability rating (there is an app for that), or create a habit of checking a garment’s label because some fibers are more detrimental to the environment than others. Ultimately, it comes down to education. Once you understand that polyester is a plastic and plastic is made from finite fossil-fuels, we can make more informed decisions, like choosing materials made from linen or hemp. The most important is to have an open and honest conversation with the brands you love.

If they care, they will listen. I believe that teaching our kids how to take care of our home planet and how to live a more mindful, sustainable way of life should become part of daily conscious parenting. Ultimately, our children’s future is at stake, and who are we to take that away from them”.

Sustainable baby and kids clothing Australia

(Image credit: The Simple Folk)